©Privi

Client

Privi Protocol

Year

2022

Role

Team Lead-Art Direction

Categories

Web3, Tech, DeFi

About the project

Privi was a social-finance startup exploring new ways for creators and communities to monetize and govern their digital ecosystems. Built on Web3 principles, it aimed to merge decentralized ownership with social interaction and creative expression. I led the design team across art direction and branding, establishing the project’s visual identity and communication language. Together, we developed UI concepts and exploratory interfaces that translated Privi’s complex token-based mechanics into a cohesive, community-centered experience.

Want to collaborate?

mariel.villaveiran
@gmail.com

©Mariel Villaveiran 2025, all rights reserved to corresponding projects displayed — Fonts in use: Alte Haas Grotesk by Yann Le Coroller + Military Scribe by Brian Willson. Thanks for making this design possible ❤

Want to collaborate?

mariel.villaveiran
@gmail.com

©Mariel Villaveiran 2025, all rights reserved to corresponding projects displayed — Fonts in use: Alte Haas Grotesk by Yann Le Coroller + Military Scribe by Brian Willson. Thanks for making this design possible ❤