Privi was a social-finance startup exploring new ways for creators and communities to monetize and govern their digital ecosystems. Built on Web3 principles, it aimed to merge decentralized ownership with social interaction and creative expression. I led the design team across art direction and branding, establishing the project’s visual identity and communication language. Together, we developed UI concepts and exploratory interfaces that translated Privi’s complex token-based mechanics into a cohesive, community-centered experience.
