Cry.me is a Web3 fashion startup merging blockchain technology with circular design principles to make each clothing item traceable and verifiable. Oriented toward Gen-Z consumers, the platform envisioned a new model of fashion ownership grounded in transparency, sustainability, and digital identity. I led both product design and art direction, defining the platform’s UX/UI and visual identity. My work included the design of the website and app interfaces, establishing the creative direction, user flows, and communication language that bridged the platform’s technological foundation with its cultural vision.
